Semrush or Ahrefs: which works better with Claude?

Both have official Claude connectors and similar SEO data. The better choice is usually whichever your team already uses and trusts.

Can Claude write SEO content using Semrush data?

Yes. Claude can research keywords and competitors in Semrush and then draft content targeting those terms, ready for your team to edit.

Is it safe to connect Semrush to Claude?

Yes, when it's set up properly. Helm agrees with you what Claude can see and do, uses the narrowest permissions Semrush allows, and keeps everything under your own accounts.

Does this work with ChatGPT or Microsoft Copilot?

Often, yes. Most modern connections use MCP, an open standard that ChatGPT and Copilot Studio also support. We'll confirm what's possible for Semrush on the call.

Can Claude connect to Semrush?

Yes. Semrush has an official connector for Claude. Helm sets it up for your team with the right permissions, tested prompts and training, so people actually use it.

View the official Semrush connector

What is Semrush?

Semrush is an online visibility platform for SEO, competitor research, keyword research, backlink analysis and site audits, used by marketers and agencies.

Visit Semrush

What Claude can do with Semrush

Read only: Claude looks, your team changes

Compare organic visibility with competitors and find keyword gaps
Research keywords with Australian search data
Analyse backlinks to your site and competitors
Summarise site audit issues in priority order
Review traffic estimates for any website

Who uses it

SEO specialists
Run competitor and keyword research in one conversation and get a plan out of it.
Marketing managers
Understand where competitors are winning in search and what to do about it.

What your team can ask Claude

“Compare our organic visibility with three competitors and identify keyword gaps.”
“Research keywords for our new product range and summarise the best opportunities.”
“Which sites link to our competitors but not to us?”
“Summarise our latest site audit and rank the issues by impact.”
“Estimate traffic for these three competitor websites and compare trends this year.”

How it connects

Semrush has an official connector in Claude's directory. A Claude admin switches it on and each person signs in with their own Semrush login, so Claude only sees what they're allowed to see. Helm handles the setup, checks the permissions and trains your team on what to ask.

Looking after your Semrush data

Semrush mostly holds marketing and competitor data, and Claude's access through the Semrush connector is read only, so it can research and report without changing your projects.

Only the access you approve.
Everything stays in your own accounts.
On Claude's business plans, your data isn't used to train AI models.

Want to learn how to connect Semrush?

Book a 30-minute intro call and we'll show you how Claude can work with Semrush in your business.

Book an intro call

Questions about Claude and Semrush

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We pay our respects to Elders past, present and emerging, and extend that respect to Aboriginal and Torres Strait Islander peoples here today.